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GYPSY CATALOG
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After numerous industry insiders telling us that magazine sales are down 30-60% and that the internet is taking over and that we should jump on the band wagon of providing quick and insightful content over the web, we decided to do the opposite and make our own print zine/catalog. Maybe it’s because I grew up on magazines and I couldn’t wait to get one in the mail so I could drool over something while sitting in class or taking a dump on the can or whatever. Let’s see you do that with your new Dell®.

The real upset to only having our industry on the web is that the quality of magazines and professional photography will be gone. Your new sprint phone will take the place of your $5000 Mamiya medium format camera and your latest and greatest web templates will replace great layouts by your favorite graphic designers.

When our industry tanked in the mid 90’s, I remember that we had no trade magazines and that the only thing out at the time was Hal Brindley’s 2B Home Cooked zines. Those things saved a lot of bmxers at the time from feeling like the industry was going nowhere fast. We would like to think that anything in print these days could psych bmxers up on riding or better yet, on us as a company. With that in mind, we decided to put the time and money into make a personalized catalog with a magazine quality.

Hopefully, you’re seeing this as something insightful on who we are as a company and that you’ll want to read about our riders and what they are up to. On the other hand, you may see this as a d.m.v. handbook that is about as much fun to read as your calculus book on a sunny day. We do have glossy, colored pictures for you guys though!

I don’t know the solution to the downward spiral of print publications, but I do know that I like getting gifts in the mail even if I did pay $24.99 for the subscription.

If you don’t like to flip through pages and insist that electronic communication is the only way to go, you can also get the pdf version from our web sites
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